The self-realisation of not being great is the first step to being great.
This has, over and over again, been proven by my experiences in both business and private spheres. I might be stepping on hundreds and thousands of coaches, and self help types who will tell you otherwise. But they are mistaken. Your ego gets the satisfaction but you do not personally succeed. It’s not about you at all in fact. Your self confidence, your “personal brand”, your (insert star quality here…).
That’s not how to become great.
The greatness starts when you lose sight of yourself; when you dedicate every drop of talent, skill, and ability into helping somebody else be better at something.
You creat a bridge between yourself and the people you invest in through deep involvement. It is through your contribution — what you teach or the tools you build or the services you provide. That bridge of course has two way traffic lanes and each destination on other side benefits from it, an equilibria.
Undoubtedly great people, products, brands and companies have a way of making others the star even more so than themselves. The bridge between the two is usually built on amazing value. And this is always where the focus needs to go — on building that bridge on foundation points which render indisputable value to others. Do this, and you’ll be great, even without realising it.