Ryan Mark Paul A. Eriksson

Do you work with sales? Don’t be a cowboy.

In Business, Business concerns, Entrepreneur, Sales on 2011/02/08 at 16:54

Sales people are reckless. Is it a fact?

Sales | Cowboy Businessman Riding Bull Arrow
Besides marketing & logistics, my calling is also in sales; and working in sales calls for a natural passion for communication, networking and relationship.

But I’ve encountered too many a sales people wherein they promise the impossible and take uncalculated risks just to get a sales closure.

Fact or not, there seems to be a major surmise that people working with sales act like “cowboys”.

According to the Free Dictionary, A cowboy, besides its obvious definition, is someone who’s reckless or irresponsible and ignores potential risks.

But what is a sales cowboy?

A sales cowboy is someone making propositions and offers which are unrealizable and with uncalculated loss. Normally the offers done by a sales cowboy encompasses:

  • Breakneck prices
  • Full services at entry level pricing
  • Incredible or not feasible promises
  • Such kind of sales personality is detrimental to the long-term success of a company.

    Always account for the entire value chain of your business. Doing this creates a healthy organisation that is capable of providing high quality products and services. Moreover, it strengthens respect and teamwork in the company.

    If you’re company has a goal to provide realisable market competitive offers, then avoid ‘Cowboyeurism’ in your sales tactics.

    Always aim to secure loyal and happy customers. These customers provide your business extra boost. They can be walking marketeers.

    If you’re company has a goal to have loyal and happy customers as well as a solid base of income not only in the short term but also in the long run, then avoid ‘Cowboyeurism’ in your sales activities.


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